Social Media
When it comes to IG, vanity metrics aren't everything. The platform can be a place to build trust or brand awareness, run ads, answer questions, offer tutorials or show off a brand's personality. A solid presence on any social media channel is one that supports your customers' needs (and ultimately, your business goals).
Duluth Trading's Instagram
Inviting consumers to follow a brand means always having something to offer. For @DuluthWomen, that meant offering up inspiration, new product alerts and plenty of room for the customer to envision herself in our gear and the stories we told.
