Social Media
Much of Pinterest Search is currently inundated with AI slop, but it’s still a great place to reach customers with the right strategy! By posting regularly and putting some ad dollars in the right place, Pinterest is great way to get eyes on consumer products or personal brands.
They even offer dedicated assistance with keywords!
Pinterest pins and pinboards show up in Google SERPs and Google image results. They can be keyword-optimized with SEO just like blogs of olde (and it still works!). You can pin multiple images from the same page, giving that page multiple chances, multiple times per day to be found by different people…
But the best part about Pinterest is its evergreen potential. Pins you created may pop up in a feed years later if they match that user’s interests – without that user even searching those keywords! 🤯 Name me another social platform that can do that…
*CLICK BELOW TO SEE LIVE EXAMPLES*
When it comes to IG, vanity metrics aren't everything. The platform can be a place to build trust or brand awareness, run ads, answer questions, offer tutorials or show off a brand's personality. A solid presence on any social media channel is one that supports your customers' needs (and ultimately, your business goals).
Duluth Trading's Instagram
Inviting consumers to follow a brand means always having something to offer. For @DuluthWomen, that meant offering up inspiration, new product alerts and plenty of room for the customer to envision herself in our gear and the stories we told.
