Product Descriptions

Possibly my favorite thing to write, product descriptions help consumers decide whether or not to buy. It's about making sure they've got the information needed to make the right decision for their lifestyle (with some memorable storytelling sprinkled in, of course!).

Building consumer trust starts with descriptions that live up to the product – without overpromising.

Customers will always come back to brands who put them first, and it starts before the first product is even in hand.