Portrait of Emily Jansson: copywriter, content strategist and search engine optimization (SEO) specialist.

COPYWRITER & CONTENT STRATEGIST

Emily
Jansson

SEO and content strategy get me up in the morning; engagement's my reward.

My approach:

Organic marketing lays solid foundations that support brand awareness, trust and customer loyalty. Creating cross-channel campaigns that are helpful, engaging and inspirational can build lasting relationships between brands and their customers - and that's my specialty.

Portrait of Emily Jansson: copywriter, content strategist and SEO specialist.
Portrait of Emily Jansson: copywriter, content strategist and SEO specialist.
Simple line-drawn icon of a plant seedling, gray on transparent background.
Simple line-drawn icon of a plant seedling, gray on transparent background.
Simple line-drawn icon of a plant seedling, gray on transparent background.
Simple line-drawn icon of a plant seedling, gray on transparent background.
Simple line-drawn icon of a plant seedling, gray on transparent background.
Simple line-drawn icon of a plant seedling, gray on transparent background.
Simple line-drawn icon of a plant seedling, gray on transparent background.
Simple line-drawn icon of a plant seedling, gray on transparent background.
Narrative Storytelling

I love writing copy for humans, about humans. Everyone has stories that inspire - and finding them is my forté!

SEO & Content

The best content in the world is worthless if no one can find it. Let's make sure the world can see yours.

Email Marketing

Email consistently earns the top spot for ROI when it comes to marketing. Are you making the most of your list?

Social Media

Utilizing social media channels the way they're meant to be used is the key to stellar engagement - and sales too!

Content Mapping

A sky map of the constellations with text overlays at multiple points to show how a website and its connected media relate.
A sky map of the constellations with text overlays at multiple points to show how a website and its connected media relate.

Every piece of content you own should be like one star in a greater constellation of content across other channels. Each "content-stellation" supports the grand firmament that is your brand presence, meeting customers where they are.

Content mapping builds awareness naturally as consumers navigate the digital landscape, connecting across channels and inviting them to become a part of your brand journey. Plus, it's great for SEO!

Human-Interest Storytelling

Editorial portrait of a female artisanal knifemaker: her arms are folded and she is staring straight at the camera.
Editorial portrait of a female artisanal knifemaker: her arms are folded and she is staring straight at the camera.

Storytelling conveys your brand's values in a way that invites like-minded consumers to live their truths right alongside. When done correctly, it creates customer loyalty that can last for decades.

Let's chat!

I'd love to hear more about your business goals. Virtual or in-person - let's set up a coffee date!